
What makes you leap out of bed in the morning?
In 2009 we moved to the Swedish woods for one-and-a-half years and worked on our startup from home and from some cosy cafés in Stockholm. Why Stockholm? It’s a very inspiring city for startups and we were able to live quite cheaply at Tanja’s cousins place. We worked day and night. We were dedicated to making our dream become reality. We took up loans, found an investor and created a unique printed travel guide based on insider tips by Local Soumates.
Lesson learned: if you love what you do, it doesn’t matter how exhausting it can be from time to time. Choose the mountain you wanna climb wisely. Your passion will lead you and give you the energy to overcome the tough times as you realise your dream. Also, people tend to be best at doing what they love.

Nice try ☺ – we are still doing both but with more advanced technology these days. YAY.

We’ve had soooo many different offices: cafés, buses, boats, castles, friends’ places, park benches, aeroplanes, ...

Going over some proofs of our first travel guide. Felt so goooooooood. Milestone! Open the water bottles.

Not actually a recommendation. As our investor always said: eat, sleep, and exercise properly.

Designing our own maps and having hours of skype calls.

Our name’s been written on every surface imaginable. Marketing, the old school way.

Inventory – happy that the guides have finally arrived in our home base (located in Stockholm back then).

Setting out on our first sales tour. Back in the day...

Loading and unloading big deliveries of travel guides.
