Carina & Tanja

  • Founders
  • Entrepreneurs
  • Soulmates

Carina & Tanja founded Nectar & Pulse in 2010 out of a deep passion for inspiring people, a fascination for discovering hidden, authentic places and a desire to experience the world in all its different aspects.

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24 hours New York

“One belongs to New York instantly, one belongs to it as much in five minutes as in five years.” – We couldn’t agree more with this quote by Tom Wolfe as it is exactly what we’ve felt every time we’ve visited this legend of a city.

We start our perfect 24 hours by waking up in one of the coolest hotels in New York City, The Standard High Line (find out more about it here). The first thing you see upon waking up is the city’s unique skyline through the huge floor-to-ceiling glass facade. After our busy film shoot together with Jessica Walsh for elsewhere by Kuoni (see the full travel story and film here) we are looking forward to some “relaxing” and joyful days. We begin with coffee, newspaper and some obligatory bed jumping (which is how we professionally determine the quality of any hotel’s sleeping arrangements). The hotel is perfectly located in New York City’s Meatpacking District, rising above a former elevated train line that has become downtown’s favourite public park The High Line.

Anyone who knows us at all knows that we are passionate coffee drinkers so Ninth Street Espresso at Chelsea Market is just the thing to make our hearts beat higher and kick off the day. We stroll along the inspiring streets with a cinnamon raisin/cream cheese bagel (Hudson Bagels or Murray’s Bagels) in the left hand and a coffee in the right . We head up North to do some Madison Avenue (window-)shopping at favourite boutiques like Prada, Chloé, Jimmy Choo, Barneys and Oliver Peoples. We also have a peak inside Saks and Bergdorf Goodman.

At the Plaza Food Hall we pick up some sushi and lobster rolls to take with us and enjoy in the sunshine in Central Park. Literally tasting the New York vibe!

Time to continue our shopping tour. Some of our favourites in Soho include: Philipp Lim, What Goes Around Comes Around, Acne, Saturdays Surf NYC, Rag & Bone, Opening Ceremony, lulu lemon, Vosges Chocolate, Chanel, Gourmet Garage, Saint Laurent.

For a break and to rest your busy feet we recommend Jacks Wife Freda, Café Select, Blue Ribbon Bakery, Taim (for falafel and fresh fruit juices), Balthazar, Blue Ribbon Sushi and Miss Lily’s.

After ticking off our to-dos in Soho we head over to Williamsburg to check out our favourites: Kinfolk Store, Toby’s Estate Coffee, Wythe Hotel. Beyond these, Mast Brothers chocolate store is an absolute must. For a break (eggs, pancakes and some Bloody Marys) you should check out Five Leaves.

On the way back to the hotel we drop by Goorin Bros. to buy a hat. Time to change clothes for a night out in the city of cities. We start with a delicious dinner at Acme or The Fat Radish or The Spotted Pig, have drinks at Boom Boom Room and dance the night away at Output, Le Bain, Cielo or Verboten.


The Standard High Line848 Washington Street, New York City, New York, USA

The Standard Hotels are always one-of-a-kind and so is The Standard High Line. Has an amazing view over the city and the Hudson River.
The High LineThe High Line, New York City, New York, USA

The former train lines were rebuilt into a park area; it’s a perfect place to go for a walk or just sit down and relax.
Chelsea Market71-75 9th Ave, New York, NY 10011, USA

The Chelsea Market hall is full of amazing places to eat and shop.
Ninth Street Espresso75 9th Avenue, New York City, New York, USA

This is where we get our morning dose of caffeine after leaving the hotel. It is a coffee shop inside the Chelsea Market hall.
Prada841 Madison Avenue, New York City, New York, USA

One of the not-too-crowded Prada stores with pleasant staff.
Chloé850 Madison Avenue, New York City, New York, USA

We love the feminine and elegant dresses and bags by Chloé.
Jimmy Choo699 Madison Avenue, New York City, New York, USA

Every woman needs at least one pair of Jimmy Choos.
Barneys660 Madison Avenue, New York City, New York, USA

Barneys has all the brands we fashionistas love and need.
Oliver Peoples812 Madison Avenue, New York City, New York, USA

Get some cool specs here.
Saks611 5th Avenue, New York City, New York, USA

By wearing Saks items and posting it with the hashtag #saksstyle you appear on their website.
Bergdorf Goodman745 5th Avenue, New York City, New York, USA

The luxurious department store is every 5th Avenue princess’s second home.
Plaza Food Hall1 W 59th St, New York City, New York, USA

This hall is a beautiful experience to just stroll through while grazing some delicatessen.
3.1 Philipp Lim48 Great Jones Street, New York City, New York, USA

Get your head to toe New York outfit here!
What Goes Around Comes Around351 W Broadway, New York City, New York, USA

Luxury it-pieces of vintage fashion. Do not tell the other girls about this store! ;)
Acne33 Greene Street, New York City, New York, USA

Very nicely done interior design at the Acne Studios.
Saturdays Surf NYC17 Perry Street, New York City, New York, USA

Heads up, guys! This is definitely where you should stop by.
Rag & Bone119 Mercer Street, New York City, New York, USA

The raddest streetwear out there!
Opening Ceremony35 Howard Street, New York City, New York, USA

Those clothes will let you look and feel like New York all over. We love it!
lulu lemon125 Prince Street, New York City, New York, USA

Sports fanatics, this is to you what Luis Vuitton is to Tanja.
Vosges Chocolate132 Spring Street, New York City, New York, USA

This chocolate store will probably give you diabetes - because once you’ve started you can not stop trying and buying!
Chanel139 Spring Street, New York City, New York, USA

Located in one of the most coveted and expensive addresses of the city, you should help Chanel pay the rent for this store; be a good soul and enhance your Chanel collection!
Gourmet Garage52 Greene Street, New York City, New York, USA

They used to deliver their goods to restaurants but now the store is open to the public and allows everyone to be a master chef.
Saint Laurent80 Greene Street, New York City, New York, USA

Timeless and simply beautiful pieces!
Jacks Wife Freda224 Lafayette Street, New York City, New York, USA

This cute bistro serves American and Mediterranean cuisine in the most delightful manner.
Café Select212 Lafayette Street, New York City, New York, USA

Switzerland in Soho.
Blue Ribbon Bakery35 Downing Street, New York City, New York, USA

Hearty dishes, directly out of an old wood-fired brick oven.
Taim45 Spring Street, New York City, New York, USA

Taim for some mouthwatering falafel and smoothies.
Balthazar80 Spring Street, New York City, New York, USA

Another masterstroke of the successful owner of several New York restaurants, Keith McNally.
Blue Ribbon Sushi119 Sullivan Street, New York City, New York, USA

Delicious sushi in a pleasant atmosphere.
Miss Lily’s132 W Houston St, New York City, New York, USA

A colorful Caribbean restaurant with lots of island vibe and soul.
Kinfolk Store94 Wythe Avenue, Brooklyn, New York, USA

Extremely cool and casual street style fashion.
Toby’s Estate Coffee125 N 6th St, Brooklyn, New York, USA

These guys are so obsessed with perfect coffee that you can even take brewing lessons here.
Wythe Hotel80 Wythe Avenue, Brooklyn, New York, USA

The Wythe Hotel is a one of a kind hotel in Williamsburg which used to be a factory and still radiates industrial charm.
Mast Brothers111 N 3rd St, Brooklyn, New York, USA

Mast chocolate is not only outstanding in taste but also in their wrapping designs.
Goorin Bros181 Bedford Avenue, Brooklyn, New York, USA

We love hats - we dig this shop!
Acme9 Great Jones Street, New York City, New York, USA

Nice cocktails, cosy atmosphere.
The Fat Radish17 Orchard Street, New York City, New York, USA

This beautiful restaurant serves the most delicious dishes, made with love and passion.
The Spotted Pig314 W 11th St, New York City, New York, USA

Tasty burgers and soul food.
Boom Boom Room848 Washington Street, New York City, New York, USA

This is the bar all the way at the top of The Standard hotel. As you can imagine, it has quite the view.
Le Bain848 Washington Street, New York City, New York, USA

Le Bain is the rooftop club of The Standard Hotel and very popular with the locals.
Cielo161 W 13th St, New York, NY 10011, USA

This club in Greenwich plays great techno and house music.
Verboten54 N 11th St, Brooklyn, New York, USA

Verboten is mainly an underground dance music venue but the integrated Cabaret Bar also serves little snacks. Your night out here will be a hell of a ride!
Hudson Bagels502 Hudson Street, New York City, New York, USA

This is where bagel dreams come true.
Murray's Bagels500 Ave of the Americas, New York City, New York, USA

Great variety of delicious bagels.
Output74 Wythe Avenue, Brooklyn, New York, USA

Output has an amazing rooftop terrace which is the perfect to place to be on warm summer nights in Brooklyn.
Five Leaves18 Bedford Avenue, Brooklyn, New York, USA

Great place for brunch with eggs, pancakes and some Bloody Marys. Yummy.
‘Make your mark in New York and you are a made [wo]man.’ – Mark Twain
Have a bagel from Murray’s Bagels.
Wishes you Acme Restaurant.
Walk around and wander.
Toby’s Estate Coffee.
  • Waking up to this view in The Standard Hotel.
  • Dreaming big.
  • Starting the day with a walk to Chelsea Market.
  • The Beatles? No, Carina!
  • Checking out the stores at Chelsea Market. Heaven for food lovers
  • Yum. Ninth Street Espresso make great coffee.
  • Sushi from Plaza Food Hall.
  • Grab some lobster rolls at Plaza Food Hall and enjoy them at Central Park.
  • The iconic Fifth Avenue.
  • Taking a break at Jack’s Wife Freda in Soho.
  • Enjoying the vibe at Café Select in Soho.
  • Café Select.
  • It’s warm enough to sit outside at Café Select. Love it!
  • Dropping by at Saturday’s Surf.
  • Picking up some cupcakes from Magnolia Bakery.
  • Can’t pass an Acne Store without going in.
  • What goes around comes around – the claim in this great vintage store.
  • Looking for some goodies for the men back home.
  • Buying a hat at Goorin Bros.
  • Can’t wait to unpack the hat from Goorin Bros.
  • Having a coffee at Toby’s is never a bad idea.
  • Watching the dedicated barista.
  • Oh hey. Kinfolk store.
  • Let’s have some drinks at Wythe Hotel's rooftop bar.
  • Food feast at Acme.
  • Cosy interior at Acme restaurant.
  • Dinnertime at the "The Fat Radish" – lucky us!
  • It’s champagne o’clock!

Our thoughts about New York

What do you love about your destination?

The vibe of New York City captivated us from the first second, when we came here many years ago. We both spent some months here, working and playing. We got to know it quite well – both the Upper East Side of it, the Hamptons as well as the galleries in Chelsea and the side streets of Williamsburg and Brooklyn. It really gives you a feeling as if anything is possible. Playing big. Dreaming wild.

Which music fits best to your destination?

Old school Hip hop, Frank Sinatra, Jazz.

What‘s a "must do" in your destination?

Move there for a couple of months to soak up everything the city has to offer.

Waking up in New York City, with a big smile of course.
Working with a view.
Strolling along Madison Ave.
View from Rockefeller!
Chilling in Central Park.
Exploring the streets of Williamsburg.
The Hudson river.
Dreaming big. Taste the Nectar. Feel the Pulse. In N-Y-C

Take a vacation into Our life

What’s your background?

We met in 2004, when we were both studying Design and Product Management at the University of Applied Sciences in Salzburg. From the first week on we became Soulmates, worked on many projects and travelled together. We’ve lived in Kuchl (very small town outside Salzburg 😉 ), New York, London and Stockholm together. After graduation we founded Nectar & Pulse in 2010. Our journey, both as friends and business partners, is a mutual growth process. We both share an infectious enthusiasm for Local Soulmates and travelling which makes our business our daily playground.

To describe us, this quote fits quite perfectly:

‘It doesn’t interest us what you do for a living. We want to know what you ache for—and if you dare to dream of meeting your heart’s longing. It doesn‘t interest us how old you are. We want to know if you will risk looking like a fool—for love—for your dreams—for the adventure of being alive’.
—Oriah Mountain Dreamer

What is the best moment of the day?

The moment when we realise that we are living the life we always dreamed of.

What inspires you?

People who make the most of the now. Wise people. Curious people. People who are really good at what they do. Confident people. Genuine people. Loving people. Creative people. Everyday heroes and heartfelt pioneers. Breathtaking pictures, powerful words, timeless beauty, complex music, independent films, ecstatic dances, intense flavours, epic experiences.

How would a good friend describe you?

Freaks, Weirdos, Questioners, Bon Vivants, ‘de Blonde und de Braune’, Hippies with calculators, Nerds, Urban Nomads, Obsessed, Exuberant, Inspiring, Bohemians, Travellers, Nectar & Pulse.

Your lifestyle in 5 words?

Love, Travelling, Soulmates, Curiosity, Aesthetics.

Which books, newspapers or magazines do you read?

Books by: Haruki Murakami, Susan Sontag, Amelie Nothomb, Martin Suter, Thomas Bernhard, António Lobo Antunes,...
Books about: Entrepreneurs, Business Stories, Biographies, Photography, Brands, Design, Architecture, ...
Magazines: brandeins, Zeit Magazine, SZ-Magazine, Vogue, Bon, Industry, Dazed and Confused, Acne Paper, WAD, i-D, Numéro, Mirage, Another Man, The Travel Almanac, Monocle, Falter, Indie,...
Newspapers: Süddeutsche, Zeit, FAZ, ...

Person you’d like to sit next to in an airplane?

Carina: My fiancé Ramin.
Tanja: My husband Chris.

What are your favourite destinations around the globe?

Changes on a weekly basis. ☺

Your life philosophy?

Life is a journey. Taste the Nectar. Feel the Pulse.

Suitcase, Backpack or Weekender?

All three.

What else should we know about you?

Thanks for visiting Nectar & Pulse!

Travelling is…


Life is…

an adventurous journey. Make it a good one. (We’ll help you with that ☺ )


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