Roza Sinaysky

  • Cosmopolitan
  • fashion journalist
  • sun worshipper

Although Roza lives in Israel now, her country of birth, Russia, is still a big part of her.

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24 hours Tel Aviv

First thing in the morning, grab a coffee to go from We like you too and then make your way to The Norman Boutique Hotel for breakfast. This is of course also an exceptional place to stay, as are The Brown Urban Beach House or the Indigo Hotel.

Since you’re already in the area, go and check out Rothschild Boulevard which is an interesting street to see. A real hotspot here is Rothschild 12. It’s one of the most “happening” places in town –  from 7am – 3am this place is buzzing, perfect for early morning meetings, great for brunches, and fun at night, this is a second home for everyone in Tel Aviv.
You’ll find a juice bar on every corner in Tel Aviv, so get yourself a fresh and yummy juice on your way to the beach. Another beautiful place to hang out is the Park Ha Yarkon. This is our equivalent of New York’s Central Park. It’s perfect for a weekend picnic or an early morning jog. If you have time you can also rent a little boat and cruise around the Yarkon lake.

If you’re up for exploring the city and maybe shopping for a unique piece here and there, two awesome shops are Helga Design and Flea Market Lara Rosynovsky. The last one is not an actual flea market, but a store located in the eclectic area of the Jaffa flea market. Lara is a local artist and designer whose endless travels to exotic destinations inspire her ethnic chic designs. Her dresses are the perfect fashion souvenirs for all ladies visiting Tel Aviv. Amazing prints with a mediterranean twist.

To really get a feeling for Tel Aviv and its culture and architecture, the best thing to do is to visit the Carmel Market or go on a Bauhaus tour. The Carmel Market is the best place to taste and feel the fresh and vibrant nature of our town. Then there are over 400 Bauhaus influenced buildings in Tel Aviv which were built in the early years of Israel by architects who immigrated from Europe and were influenced by this German method. The “White City” is a must see!

Gallery highlights for cloudy days (a rare occasion) are the Contemporary by Golconda which showcases promising contemporary artists, the Alon Segev Gallery which focuses on both young and established contemporary artists, and the Tel Aviv Museum of Modern Art which is the biggest contemporary art centre in town.

Before continuing your afternoon program, recharge with a nice lunch at Hotel Montefiore which is by far one of the most stylish places, or at Miznon, a little street food joint run by Israel’s most controversial chef Eyal Shani. It has the most delicious menu on earth.

On a perfect day, a stroll through the creative and artsy district Neve Tzedek would be on my bucket list for sure. That and a swim in the refreshing outdoor pool at the Gordon gym or a treatment at the Coola beauty spa inside the concept store Comme il Faut.

I’d then go for dinner at Port Said. This outdoor bar/restaurant is yet another genius invention of chef Eyal Shani. When you get there you might think this place is a bit bonkers (over crowded and noisy), but then you realize that there isn’t a better place in town. Expect fantastic food, vintage vinyl music, rude but hilarious service, and a lot of fun!

A fancier place for dinner would be Dinings. The restaurant, inside the Norman Hotel, presents a unique fusion of traditional Izakaya-style Japanese tapas and modern European cuisine. The third-floor rooftop view is enhanced by the option of summer dining on the open terrace, overlooking vibrant Tel Aviv.
Another magical dinner place is Kalamata. This must be one of my favourite restaurants in town, the location in the old town of Jaffa makes it very unique. It has breathtaking views of the sea, and the food only adds to the magic. Eating at Kalamata is like a trip to Greece without needing your passport. The food is so fresh and delicious it’s so hard to choose what to try, and I easily find half of the menu on my table. If you’re a seafood fanatic this will become your regular spot.

The day has been full of so much delicious food so now it’s time to move a bit, by which I mean, dance, dance, dance! The best beats are played at Kuli Alma which is a music and art-focused nightlife institution and the hub of all the “cool kids” in Tel Aviv. This is the perfect summer hangout spot with it’s open-air courtyard. The sound system blasts eclectic electronic, house, hip-hop and ethereal tunes via DJs or live acts on any given night of the week. Open till the last one leaves!

Before you start dancing the night away, have some drinks at either the The Library Bar (colonial style bar at the Norman Hotel), the Garden Bar (rooftop bar) or at the Bellboy Bar. Expect cocktails out of a seashell or a mini bath with a floating rubber duck. Bellboy is known for the quirkiest drinks in town. With it’s swanky 20’s decor and the well dressed (and super hot) bartenders, this is where you’ll want to spend at least part of your night.


We Like You TooSderot Ben Tsiyon 31, Tel Aviv-Jaffa, Israel

Coffee to go, healthy snacks, and endless good vibes from the passers by.
The Norman Boutique HotelNakhmani St 25, Tel Aviv-Jaffa, Israel

This haven of luxury features a rooftop pool with amazing views of the city, two restaurants, a citrus garden, the Library Bar, and a wellness centre.
The Brown Urban Beach HouseHa-Yarkon St 64, Tel Aviv-Jaffa, Israel

A stylish Tel-Aviv boutique experience with immediate access to the Mediterranean Sea.
Hotel IndigoAhaliav St 5-7, Ramat Gan, Israel

Sunbathe at the pool while enjoying a spectacular view of Tel Aviv.
Rothschild 12Rothschild Boulevard 12, Tel Aviv-Jaffa, Israel

The place to be!
Park Ha YarkonHaYarkon Park, Tel Aviv-Jaffa, Israel

Have a little boat cruise on the Yarkon lake!
Helga DesignHei be-Iyar St 2-10, Tel Aviv-Yafo, Israel

Here you find brands like Prada, Miu Miu, Givenchy, Marni, Dries Van Noten, and many many more.
Flea market Lara RosynovskyAmi'ad Street 14, Tel Aviv-Jaffa, Israel

Ethnic chic designs.
Carmel MarketCarmel Market, Tel Aviv-Jaffa, Israel

Here you'll find tons of exotic fruits you may have never tried before, local delicious (and cheap) products, bourekas, and lots of grilled meat and fish.
White CityDizengoff Street 99, Tel Aviv-Yafo, 6439611, Israel

Visit the Bauhaus Center where you’ll find guided tours of the "White City".
Contemporary by GolcondaHerzl Street 117, Tel Aviv-Jaffa, Israel

Leading art gallery in the local art scene.
Alon Segev GalleryRothschild Blvd 6, Tel Aviv-Jaffa, Israel

This gallery displays all types of contemporary art like installations, sculptures, drawings, paintings, and video.
Tel Aviv Museum of ArtSha'ul HaMelech Blvd 27, Tel Aviv-Jaffa, Israel

Nice mix of both established international artists and up-and-coming local names.
Hotel MontefioreMontefiore Street 36, Tel Aviv-Jaffa, Israel

This beautiful restaurant is a magnet for all the stylish people visiting and living in Tel Aviv.
MiznonIbn Gabirol St 23, Tel Aviv-Jaffa, Israel

Highly addictive and conceptual diner.
Neve TzedekNeve Tzedek, Tel Aviv-Jaffa, Israel

Home of many artists and other creative spirits who create a special atmosphere.
Gordon PoolEliezer Peri St 14, Tel Aviv-Jaffa, Israel

Saltwater pool refilled every day.
Comme il FautHaPelech St 3, Tel Aviv-Yafo, Israel

Coola is a women's only spa located right on the beach and the Port of Tel Aviv inside Israel's biggest concept store, Comme Il Faut.
Port SaidHar Sinai St 5, Tel Aviv-Jaffa, Israel

Great crowd, great food, great vibe!
KalamataKikar Kdumim 10, Tel Aviv-Jaffa, Israel

Fantastic seafood!
Kuli AlmaMikveh Israel St 10, Tel Aviv-Jaffa, Israel

The perfect summer hangout with an open-air courtyard.
Brown Urban Hotel Rooftop BarKalischer St 25, Tel Aviv-Jaffa, Israel

Sip on stylish cocktails under the open sky in the urban garden.
Bellboy BarBerdyczewski St 14, Tel Aviv-Yafo, Israel

Ever had a cocktail in a seashell or a mini bath with a floating rubber duck? No? It's about time!
The Library BarNakhmani St 23, Tel Aviv-Jaffa, Israel

This amazing bar is placed inside the wonderful hotel The Norman. A hole-in-one!
‘I love hot places - weather as well as atmosphere.’
  • Rent a bike and explore the promenade along the Tel Aviv beach.
  • Tel Aviv is a foodie’s heaven. Stay hungry!
  • The great thing about Tel Aviv is that you have a buzzing city life, but you can also relax on the beach.
  • Port Said is one of the best places to eat in Tel Aviv.
  • This is the city of thousand flavours.
  • The Norman Hotel's terrace - I love having breakfast here!
  • Go for a swim in the iconic pool at the Gordon gym.

My thoughts about Tel Aviv

What do you love about your destination?

TLV, the city that never sleeps! I love that everything here is so dynamic. It’s a small town so you can be spontaneous. There is always something happening no matter what time of day it is. It’s easy to make friends here and it’s a very “user friendly” place.

Which music fits best to your destination?

For me it’s hip hop, The Weeknd, Drake and maybe a mix of some mediterranean beats.

This cool fountain is located at Dizengoff Square.
This is me: Roza Sinaysky.
The Norman Hotel is definitely one of my favourite places in the city.

Take a vacation into My life

What’s your background?

Born in Russia, raised in Israel, moved to London for 10 years where I studied and worked. I worked as a fashion assistant and a stylist at Vogue Russia, ELLE UK, POP Magazine, Dazed & Confused, and several campaigns with Mario Testino before returning to Israel to work for local and Russian publications as a correspondent.

What is the best moment of the day?

When evening falls around 7:00 or 7:30 there's a sense of mystery and something very romantic and calming about this time.

What inspires you?

People with a lot of experience in my field of work, creative people, go getting & stylish women. Good instagrammers and other fashion bloggers also inspire me.

How would a good friend describe you?

Loyal, passionate, creative, sensitive.

Your lifestyle in 5 words?

Dynamic and full of surprises.

Which books, newspapers or magazines do you read?

Lately I read quite a lot of spiritual books and some Russian classics mixing it up with some glossy magazines too.

Which films blow your mind?

It's hard to name specific movies, but I guess the ones that make me think or rethink a lot are the ones to remember. Series wise I love 'Orange is the New Black' and season one of 'True Detective' but nothing beats 'Larry David'.

Person you’d like to sit next to in an airplane?

Larry David.

What are your favourite destinations around the globe?

LA and Sydney - I love hot places.

Your life philosophy?

Think ahead, always try to be one step ahead of yourself.

Suitcase, Backpack or Weekender?

Suitcase - a reliable brand on 4 wheels.

What else should we know about you?

I am very selective und always prefer quality over quantity. I'm emotional, hardworking, and loyal.

Travelling is…

freedom, growth, new friends, great photos!

Life is…


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