NECTAR & PULSE was founded in 2010 by Carina Rabeian & Tanja Roos.
The two creative dynamos met in 2004 while studying (Design- and Productmanagement) at the University of Applied Sciences in Salzburg, Austria. They became flat mates, instant travel companions, and close friends based on their shared passion for wanderlust and outstanding design. 
Together they’ve lived in Salzburg, Vienna, Hamburg, London, New York, Stockholm, and Munich. Countless journeys, stays abroad, and flat sharings have deepened their relationship as soulmates and business partners.


From the first time they met,
Carina and Tanja dreamt of running
a creative business together.
In 2010 they turned their dream into reality
and NECTAR & PULSE was born.


The idea for NECTAR & PULSE was based on Tanja’s university thesis. After graduation Tanja, the business visionary, took a road trip in California, hitting the open road and wondering what she was going to do with her life. Her final project (and thus NECTAR & PULSE) was never far from her mind.
She called Carina to see if she was interested in teaming up and Carina, ever the spontaneous and daring one, said,



“I have a few things coming up,
but give me a week and I’m on board.” 



They packed their bags, booked a one-way ticket to Stockholm, and found a place nestled in the woods where they could hibernate and concentrate on launching their dream startup, working tirelessly for the next year and a half. 

They took on loans, gathered every available euro, found an investor, and worked day and night to create their pioneering travel guide. The first version was a printed cloth-bound 6-ring binder, filled with interviews and insider tips from Local Soulmates.


Today the ring binder travel guide has evolved for 21st century lifestyle and travel needs. NECTAR & PULSE now lives online, on this very site, as an exciting hub of travel tips and city guides, constantly updated by a network of Soulmates around the world.



NECTAR & PULSE brings together all
of Tanja and Carina’s greatest loves;
a love for people, travel, design, fashion, photography,
music, culinary delights, and authentic places.



These two passionate bon vivants are hungry for life and invite you along to experience their world of exciting places, intense flavours, and epic experiences.


Bon voyage! 






p.s. Thanks to everyone for your many inquiries, but our printed heritage guide is sold out. We are focusing all our efforts on the digital portal to feed your wanderlust on a daily basis, so keep coming back for new additions, entries, and updates! However new printed products are planned.


Read about our lessons learned as entrepreneurs along the way: